Mail Piece Parts

This "Summer Sky" photo I took in
2010 is one of many I've collected
for Summer Mail Piece resource pix.

I am deep in the middle of producing the Summer Mail Piece right now. It is third in a series of multiple original editions I am creating in collaboration with the United States Postal Service and my subscribers.

As the project has progressed, it has taught me many things. For instance, developing a two-sided, multi-panel, 3-D object as a multiple original is a more complex project than I first anticipated!

At the start I thought 2-3 weeks would be enough development time.  By now I know it's closer to 7 weeks.  The Summer Mail Piece production is stretched over an even longer period, because its development was interrupted by my duties as ConQuesT Art Show Director.

A pattern of features that remain consistent from edition to edition also has emerged. At this mid-point in the project, I thought it might be interesting to examine what kinds of "Mail Piece parts" have developed.

This tri-fold template
by Ricardo Giorgio Botta
illustrates the design basis
for each edition.

Three-Panel Self-Mailer Format
My years as a direct marketing graphic designer made the self-mailer format an easy choice. I have always enjoyed the three-dimensionality of brochures, which offer a series of unfolding views.

Especially as the idea of "collaborating" with the USPS developed, I knew the piece itself had to be exposed to Postal Service markings: postmarks, barcodes, postage stamps, and any other spontaneous "texturing" that might occur.

Unfortunately, I'm told one of the Spring Mail Pieces got "textured" pretty thoroughly in transit.  I have promised subscribers they will receive "reference restrikes" of any pieces that are too badly mangled by my governmental collaborator.

These end panels, representing the New Year Mail Piece and
the Spring Mail Piece, have appeared in my blog posts before.

Quotations
One of my earliest decisions was to find interesting quotations and short poetry about the season featured in the edition, and incorporate illustrations and decorations suggested by them, along with the words in my designs.

As regular readers of this blog also know, I frequently have used the stand-alone designs of the inside-folded end panels, created using this approach, to represent the Mail Pieces in my blog posts.

The Myth of the Season
World folklore is rich with stories about the seasons, and I have been delighted to reap material from this seemingly endless source.

The New Year Mail Piece highlighted a legend from ancient China, about the fearsome Nian.

The Spring Mail Piece focused on the Greek myth of Persephone (see next section). In the Summer Mail Piece, I am exploring the northern European folklore surrounding Fairy Rings.

Cut-paper rabbit from the
New Year Mail Piece

An Element of Paper Technology
Recently my primary medium has been paper sculpture--originally inspired by teaching some of the elements of pop-up technology to my art students. I couldn't resist an opportunity to include an extra "paper element" in each edition of the Mail Piece Project.

The added paper element in the New Year Mail Piece was a cut-paper design, suggested by a Chinese New Year tradition. The Spring Mail Piece made use of a standard piece of basic pop-up technology, the "step" pop-up.

This view of the Spring Mail Piece inside panels shows the treatment given the Persephone myth, as well as the "step" pop-up in Persephone's flowery meadow.

The Summer Mail Piece uses a different technique from pop-up books and cards, the lift-flap. As research progresses and the designs for the Autumn Mail Piece and the Winter Mail Piece develop, they will suggest the appropriate paper elements to accompany them.

IMAGE CREDITS: The tri-fold template by Ricardo Giorgio Botta is a free download from the Adobe InDesign site.  All other photos and images are copyright 2010 and 2011 by Jan Sherrell Gephardt, available under a Creative Commons license for copy and distribution with credit given, but not for alteration.

Announcing the Spring Mail Piece!

After a number of frustrating delays, the Spring Mail Piece has finally started arriving in subscribers' mailboxes!

The "Sakura Panel" is part of the Spring Mail Piece.  It
features a quote by Rainer Maria Rilke.

The Spring Mail Piece is the second of a five-part series.  It is a multiple original--that is, a limited-edition print, in this case created digitally using archival-quality inkjet inks printed on acid-free paper.  Because the piece is assembled from three different drawings and an added piece, there is no single "original," from which the prints are reproduced.  The print itself, complete with an added piece, is the orignal.

The USPS provided the
 stamp design element.

I started the Mail Piece Project in January.  It is a conceptual artwork, resulting from a three-way collaboration between me (creating the images and assembling the pieces), the United States Postal Service (which provided the stamp--an integrated part of the design--and adds its own marks in the process of delivery), and the subscribers (who financed the project, and who complete each piece when they open, look at, and react to their unique Mail Piece original).

The address panel and back of each mail piece must be drawn foot-to-foot,
to look right on the finished piece.  The pansies among the rocks under the
forsythia on the address panel of the Spring Mail Piece were inspired by the
stamp chosen for this part of the series.

The elements in the Spring Mail Piece came from a variety of sources.  The pansies on the stamp inspired part of the design on the address panel.  The stamp, not totally coincidentally, was officially issued from right here in Kansas City, last June 22.  It is the Love: Pansies in a Basket stamp, and its design is taken from Hallmark Cards, Inc's all-time best-selling greeting card.  The card was created from a watercolor by Dorothy Maienschein; Derry Noyes designed the stamp.  The quotation and poem came from the "Quote Garden" website (if you like them, there are plenty more on the site!).

Inside of the Spring Mail Piece a pop-up section accents Persephone's flowery
Greek meadow.  This Mail Piece features the Persephone myth as part of its
spring seasonal theme.

Each of the Mail Pieces is proving to require about 5-6 weeks' time for development and production.  In just a few weeks I'll be starting research for the Summer Mail Piece.  If all goes well, it will arrive in subscribers' mailboxes in early July.

PHOTO CREDITS: The image of the Love: Pansies in a Basket stamp is courtesy of the United States Postal Service.  All other photos in this post were taken by Jan Sherrell Gephardt, of her own original artwork.